Presenting Partner: Haier
Every day of the week just got better with Haier’s broad range of smart home appliances built for everyday chores and designed for everyday living. Haier’s story begun in the early 80’s when Liebherr, a leading German appliance maker, sold its technology and manufacturing know-how to a small refrigeration factory in Qingdao. Jump forward to the early 90’s, and the company took up a new name – Haier, which quickly transformed itself into the number one appliance company in China. Today, Haier is the number one brand of major appliances in the world* with a network of design centres including a leading research and development centre in New Zealand with the cutting-edge Fisher & Paykel team.
*Based on Euro monitor’s 2013 survey on Global Market for Large Home Appliances.